Microcopy and Protests

Based on the Cultural probe research and insights, Microcopy presents itself as an almost invisible guide
that appears powerless yet has the authority to prompt instant actions/responses. This design project is an exploration built by repurposing the words and phrases (Microcopy) that guide us through our interaction with
our devices - Making ‘Microcopy’ and ‘Call to action words’ visible through a series of protest posters, these invisible words take on a role advocating social justice and equality.    


Ideation process

Making process

Protest poster-canvas