Microcopy and Protests
Based on the Cultural probe research and insights, Microcopy presents itself as an almost invisible guide
that appears powerless yet has the authority to prompt instant actions/responses. This design project is an exploration built by repurposing the words and phrases (Microcopy) that guide us through our interaction with
our devices - Making ‘Microcopy’ and ‘Call to action words’ visible through a series of protest posters, these invisible words take on a role advocating social justice and equality.
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Ideation process
![](https://freight.cargo.site/t/original/i/4a29190be92656fcb507b8656df645e3189ab87326470cfc13147e8ff89acb63/01.jpg)
![](https://freight.cargo.site/t/original/i/69250b3574fc33f4a0dc5f4ad954cdd20b27f5294be83e9632325cc974614045/02.jpg)
![](https://freight.cargo.site/t/original/i/bb838a0bc415d5f69bf1cbff0f3cc965713d930e2c5b8bbe55f10677bbecf45a/03.jpg)
![](https://freight.cargo.site/t/original/i/9f32d4bbbed766a99ced1e9b73d17bae85b490ac1a628c3e3d56d27b9d2c7649/05.jpg)
![](https://freight.cargo.site/t/original/i/b0df15db0bb10fcc37942aa43885aade8cd0840a11b9517893af4687f33b5f18/04.jpg)
Making process
Protest poster-canvas
![](https://freight.cargo.site/t/original/i/da4c909550fc0284465a6fc07d8cead49123185658a8f436e206cb66823a7dcf/01.jpg)
![](https://freight.cargo.site/t/original/i/8e2cde878abce4f9c369839a42cd06c737911202dc47c861221b99cbfcf8648e/11.jpg)
![](https://freight.cargo.site/t/original/i/6859bc5d568fab5bdccf0a5b216c95d8de00b13344fa88b3f7d8c0dd55d19ab3/02.jpg)
![](https://freight.cargo.site/t/original/i/3d18fd49a5206a4c7aaf1b8520250e86b800684490a36b861db8a442d6bbc3a3/03.jpg)
![](https://freight.cargo.site/t/original/i/6780278ae90676766852980652bf04d0b996b9adce60e789df187e27b13ffff3/04.jpg)
![](https://freight.cargo.site/t/original/i/31a0d5b466c116e03508587cc68744e68e47d86668a3648a50f15aad6669bb8b/05.jpg)
![](https://freight.cargo.site/t/original/i/0d67715e66430ee3f98560992ff3502c8bb5ecc64d83c99991417fe29d9c5e8c/07.jpg)
![](https://freight.cargo.site/t/original/i/e0a48409b79f252b6edf64269ce15cdbf6214b5e4962045afc8ddc77eaff3cba/08.jpg)
![](https://freight.cargo.site/t/original/i/deeb1cc921e0fbdf4a1ba470a3f03d9fc245fcdab9ded66b5d539b3b35c13f78/10.jpg)
![](https://freight.cargo.site/t/original/i/e2e589afd527673c3937e1e3ac70645c367487c43049b082b208595fd33cf571/09.jpg)
![](https://freight.cargo.site/t/original/i/3d101b92f1f223ba0f8a93e02a4eeb5eda710fe4bed9f7d6406946e741b40d32/06.jpg)
![](https://freight.cargo.site/t/original/i/bce612f41324cac04a738db626e39f80508f12be1d6eaae29110ec832c0d66fb/posteres-on-wall-mockup.jpg)
![](https://freight.cargo.site/t/original/i/72f0226df6e5a082f6581a01082838c374ada9f2ba34d66cc0878b6706c0eb53/mockup-protest-2.jpg)